Apple Promotional film shooting - June 11, 1968

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Event
Date June 11, 1968
Short description Filming for a promotional film for Apple.
Location Abbey Road Studios
Paul McCartney was filmed listening to a playback of a song with Mary Hopkin, an Apple artist for a promotional film about Apple. The film was directed by Tony Bramwell and shot on 16mm film. It was filmed for promotional use and not public broadcast. It also included footage of The Beatles having a business meeting with Dick James in the Apple office on 95 Wigmore Street. It also included Paul playing Blackbird on an acoustic guitar, at one point even playing Helter Skelter. It also had footage of Alexis Mardas, AKA Magic Alex, head of Apple Electronics. There were no shoot dates documented for these scenes, though Bramwell remembered shooting Paul's "Blackbird" sequence about two days after it was recorded (making the filming date June 13). The film was shown in it's entirety on only three occasions. It was shown to Capitol Records executives on June 21, it was shown again later that day at a Capitol sales convention in Century Plaza hotel in Los Angeles, and it was last shown on August 26, by Derek Taylor to an EMI sales conference. Part of the Blackbird sequence, however, was inclued in The Beatles Anthology TV series.

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